Philip Meyer is the Knight Chair in Journalism Professor at the University of North Carolina School of Journalism and Mass Communication. The author of a book widely regarded as a seminal journalism textbook, Precision Journalism, Meyer previously had been Director of News and Circulation Research with Knight-Ridder, Inc., for which he earlier had been a National Correspondent. He was on the Detroit Free Press reporting team that won the 1968 Pulitzer Prize for General Reporting on the 1967 rioting in Detroit. Meyer is the winner of the Sigma Delta Chi Distinguished Service Award and of the American Association for Public Opinion Research Award for Exceptionally Distinguished Award. His 2004 book The Vanishing Newspaper: Saving Journalism in the Information Age addresses the state of contemporary newspaper journalism in a time of profound change.