Why is the public doing so little?
Google "Ankelohe Conversations" and see what comes up.
You'll find yourself reading about a May 2006 northern Germany "country retreat" involving journalists and editors trying to figure out why "despite all the coverage they are now giving these issues [climate change], the public is doing so little to take action."
The site points to data suggesting that many people believe climate change is "a serious problem. But any change in attitudes is having little impact on behavior."
The site cautions against attempts to "frame" the climate change issue as involving "scary weather." That just "sets up a highly pernicious set of reactions, as weather is something we react to and is outside human control. We do not prevent or change it, we prepare for it, adjust to it or move away from it."
Forget too about long timeframes. That approach "further encourages people to adapt, encouraging people to think 'it won't happen in my lifetime' and 'there's nothing an individual can do.'"
Something called the Frame Works Institute is working on a climate message project (again, try Googling). They're recommending framing the climate change issue as one of "responsibility, stewardship, competence, vision and integrity." Themes would involve "new thinking, new technologies, planning ahead, smartness, forward-thinking" and more.
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All the eco-news that's fit to sell ads
"All the eco-news that's fit to sell ads." So says Salon blogster Andrew Leonard of a New York Times May 18 special section on "the business of green."
The paper "isn't just reporting on how businesses are cashing in on environmental concerns, the paper is engaged in the vary same practice," he writes. He decries a feature on "Eco-Ads" opposite a full-page Wal-Mart add "boasting how 'By lessening our environmental footprint, we'll lower costs – for our current customers, and for future generations.'"
Leonard pans the paper for not questioning Wal-Mart, Shell, and G.M. efforts in a "greenwashing" piece. "But maybe that would have crossed a suicidal line: Directly attacking the advertisers of your special section might make this offering from the Times a one-shot deal."
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